CRM & Growth Consulting
Isabelle von Matuschka | CRM & Growth expert.
Helping mobile apps and digital brands accelerate retention and growth through data-driven CRM strategies and creative, user-centred communications.
I provide support and consultancy on…
CRM & Lifecycle Strategy — Driving activation, engagement, and retention with award-winning campaigns.
Automation & AI-Powered Marketing — Designing scalable CRM tech stacks, workflows, and AI-enabled customer communications.
Growth Sprints & Experimentation — Rapid testing, reporting, and optimization to unlock sustainable growth.
Customer Communications & Copywriting — High-converting copy for lifecycle campaigns, email, push, and in-app.
Audit & Advisory — Reviewing existing CRM setups, diagnosing gaps, and recommending improvements.
I’m an award-winning CRM & Growth Consultant with 6+ years of experience. I’ve led CRM and growth at Bling, Blinkist, and other fast-growing brands — driving engagement, retention, and loyalty through smarter, more delightful customer experiences.
I specialise in lifecycle strategy, AI-powered automation, experimentation, and high-impact copywriting. With a background in literature and psychology, I bring both analytical rigour and creative storytelling to every customer journey.