My Projects
Get Your Guide - Travel Experiences Platform
GetYourGuide is a leading global marketplace for tours, attractions, and activities.
My contribution:
Create CRM lifecycle strategy in Braze with a focus on activation.
Built audience’s automated + personalised engagement communications.
Audited the existing CRM setup to identify gaps and optimise performance.
Blinkist – Learning & Knowledge App
Blinkist is a subscription app that distills nonfiction books and podcasts into bite-sized insights for a global market.
My contribution:
Led CRM engagement and retention strategy, managing lifecycle communications across multiple markets.
Wrote and optimised all engagement comms (email, push, in-app, content cards), managing German copy through freelancers.
Introduced A/B testing frameworks to improve messaging performance.
Delivered measurable impact: boosted retention and engagement across millions of users.
Bling – Fintech for Families
Bling is Germany’s leading family finance app, including a pocket money card, investment education options, and a suite of other features.
My contribution:
Defined and led CRM strategy and growth, aligning it with company OKRs.
Built data and reporting infrastructure to support growth experiments.
Led, mentored, and managed the CRM team of three.
Delivered measurable impact: increased customer subscriptions, activation, retention and engagement through lifecycle campaigns.
JUICE – Strength Training App
JUICE is an early-stage startup offering a strength training app to track workouts and connect personal trainers to their clients.
My contribution:
Defined go-to-market strategy, defining positioning and customer acquisition approach.
Designed strategic marketing initiatives to build awareness and drive early adoption.
Coordinating and leading Marketing Growth sprints + workshops.
Marketing asset creation + LinkedIn founder strategy
Kalda – LGBTQIA+ Self-Guided Therapy App
Kalda is a self-guided therapy app created by queer clinicians, offering evidence-based support for the LGBTQIA+ community using CBT, ACT, and DBT techniques.
My contribution:
Copywrote two self-help courses in English focused on anxiety management.
Each course included 8 structured modules, blending clinical accuracy with accessible, empathetic language.
Anaut – Age-Tech Startup
Anaut is a pre-seed age-tech startup dedicated to enhancing the lives of older adults through technology that fosters human connection and supports digital health.
My contribution:
Developed the company’s go-to-market strategy, defining positioning, audience segments, and key acquisition channels.
Created a strategic foundation for brand launch and early growth, aligning product vision with clear, actionable marketing objectives.
Unipos – HR Tech Company
Unipos is Japan’s leading HR tech company, focused on fostering workplace engagement and peer recognition through its digital platform.
My contribution:
Worked on the European go-to-market team, supporting the brand’s international expansion.
Managed PR, events, and digital marketing campaigns to build awareness and credibility in new markets.
Led content creation and content marketing, including blogs, whitepapers, and ad copy.
Supported CRM operations in HubSpot, helping to streamline communications and lead nurturing.
Historic Houses of Ireland – Cultural Heritage NGO
Historic Houses of Ireland is a non-profit organisation supporting the preservation and promotion of privately owned historic homes across Ireland.
My contribution:
Delivered social media workshops and 1:1 coaching on digital strategy for heritage property owners.
Established and optimised social channels, helping the organisation expand its online presence and launch the O’Flynn Prize initiative.
Optimised Airbnb listings (pricing, photography, and SEO), resulting in a +200% year-on-year growth in bookings